Framing the Problem
Larceny/theft occurs because people often leave their belongings unattended or out of sight and realize they have been stolen when it’s already too late.
How can we help people stay vigilant with their personal belongings at all time?
User Journey Map
I mapped out an end-to-end user journey of a typical user behavior when they are dealing with larceny situations to visualize areas where we can address the user pain-points.
This exercise helps me synthesize an initial hypothesis
1. People would like to get notified as soon as possible when items get separated from the users (highlighted in green).
2. Understanding when the users are experiencing high stress level (highlighted in red).
In order to understand how to design the product properly, I continued my design process by conducting competitive landscape analysis to find the right market opportunity and whether if there was any direct competitor in the market.
Furthermore, I became aware of how the indirect competitors built their products, how to position Stilla in the market, roughly estimate the manufacturing cost, and learn about the onboarding experience of some of these products.
By synthesizing the research data, our team was able to gather the necessary information to identify key differentiators, type of users, user behaviors, value propositions, brand identity, and engineering constraints.
These ideas form into the basis of our design guidelines.
To start the ideation phase, I experimented with several Bluetooth tracker devices such as Tile, Mynt, and Chipolo to help me create a story-matrix that can solve one of the user pain points in finding lost items.
Then I modified the story-matrix by integrating potential solutions that will address the remaining problems.
By focusing on the pro-active approach, our team managed to identify key areas where we can improve the user’s initial reaction time which helps them to stay vigilant and quick to react in a larceny situation.
Stilla brand as defined from the affinity map needs to convey multiple descriptive characteristics such as elegance, safety, simple, fashionable, and premium.
2D Sketch Ideation
I conducted a series of explorative and communicative concept sketches to get a better feel of the aesthetic.
Some engineering sketches was also done to elaborate on how the product should be constructed and whether it is possible to further optimize the simplicity of the design by eliminating unnecessary parts such as a separate button.
Considering every aspect of the user experience, I added a small notch between the top and bottom enclosure so the users can easily pry it open without breaking a finger nail. Internally, the battery housing compartment was also carefully designed to allow ease of accessibility by adding a small ramp.
Iterative Design Approach
During this iterative process, the using low to high fidelity prototypes to gain further user insights and validate engineering feasibilities.
Stilla has the capability to sense motion and send instant alert to your smart phone and smart watch simultaneously to inform the user of any unwanted activity.
User will receive warnings such as sound and haptic vibration feedback via their smart phone to bring extra awareness.
Additionally, Stilla has a virtual tethering feature where if the device goes out of range, the user will instantly get notified.
Stilla Motion™ Features
Stilla's elegant yet simple form factor comes equipped with state-of-the-art motion acceleration sensor, extended Bluetooth range amplifier technology, piezo buzzer, replaceable battery, and IP67 waterproof enclosure.
TPU Sleeve Accessories
The TPU accessory gives the user flexibility on how they can utilize Stilla. With its lanyard attachment, Stilla can be hooked on a keychain, backpack, or purse.
Reusable Silicone Gel Adhesive
Stilla can be attached on any flat surface (non-texturized) using its reusable silicone adhesive. This covers a lot of use cases when the users want to apply Stilla on objects such as laptop, tablet, door, or windows.
Replaceable Coin Cell Battery
Stilla’s replaceable battery feature offers a competitive edge amongst its competitors. Additionally, it provides a longer product life span for the end users.
Choosing the proper materials for the enclosure is important due to several factors determined by cost effectiveness, material weight, material hardness, and most importantly the material flexibility.
The packaging design and unboxing experience needed to convey the same elegant feel as the product. Material choices and surface finishes were tested and mocked up to convey the idea of Stilla as a simple and premium product.
The packaging material is constructed out of one sided SBS (Solid Bleached Sulphate) Invercote C1S with laminated 0.3mm PET.
When the user slides out the inner EVA tray, the word “You Deserve Some Peace of Mind" is displayed underneath it. This small details elevate the unboxing experience for the consumer as it contains a witty message that reminds the users what Stilla is all about.
UX/UI App Design
The function of the mobile App is to provide the users with an intuitive user experience and keeps the Stilla device tethered to the user via smart phone. The app is equipped with several useful features that elevate the product functionality beyond a simple Bluetooth tracker device.
• Receives instant alert from motion
• Virtual Tethering
• Track last known location
• 10-Seconds activation delay
• Control motion sensitivity
• Customizable ringtone
• Find your phone feature
Reflection & Learning
I learn that engineering restrictions can tremendously impact the product outcome and use cases. I’ve learn to be able to read and assess engineering data sheet to make a better informed decisions on product capabilities/features.
By being able to speak the same language as the engineers, I can understand their concerns from their perspective and it also gives me the competency to challenge ideas that I believe will be beneficial for the end users and from the business perspective.
Through this project, I also gained an abundant of knowledege and valuable experience in project management skills. In a collaborative environment it’s important to be efficient, lean, and clear on communication. I achieved that by setting proper expectations, manage schedules regularly, conducting weekly meetings, and communicating often.
RESULTS & OUTCOME
Successful Crowdfunding Campaign
Shipped Globally Across All Continents